A number of
authors have considered the transition of editorial design between printed and
digital media. Foges, (1999), Tapia, (2003) and Franchi & Rocca, (2016)
have all commented upon the fact that editorial design is becoming increasingly
more digital, however that doesn't make the production of printed media obsolete.
For example; Foges imparts his opinion on this digital transition by saying -
"While it is true that the web is a unique medium, presenting problems
that cannot be tackled in the same way as either print magazines or television,
it is also demonstrably true that many of the lessons learnt in design for
print, can, and should, make the transition to the digital interface".
Foges presents an insightful view on the topic here where he acknowledges the
benefits of digital based media and fully accepts its increasing importance,
however also states that everything up until that point in editorial design
shouldn't be disregarded, more so applied to this new format. I think this is
an important principle, because although the information is being presented on
a screen and not paper, the same rules of design still apply.
Monday, 23 October 2017
OUGD401 - Study Task 2 - Finding Research Sources
Finding research sources
CoP Theme: Editorial Design
LCA Library
|
1: "Editorial Design" - Yolanda Zappaterra
2: "
Intelligent Lifestyle Magazine: Smart Editorial Design, Ideas
and Journalism" - Franchi, Francesco & Rocca,
Christian
3: "Type at Work: the Use of Type in Editorial Design" -
Andreu Balius
|
Google Books
(preview)
|
1: "Designing News: Changing the World of Editorial Design and Information Graphics" - Francesco Franchi2: "Turning Pages: Editorial Design for Print Media" - Robert Klanten, Sven Ehmann3: "Designing the Editorial Experience: A Primer for Print, Web, and Mobile" - Sue Apfelbaum & Juliette Cezzar |
Google
Scholar
|
1:
2:
3:
|
Websites
|
1: http://www.designishistory.com/design/editorial-design/
2: http://www.designyourway.net/blog/design/editorial-design/
3: http://www.joshtong.net/blog/what-is-editorial-design-and-why-is-it-so-important-to-digital-publishing/
|
JStor
|
1: https://www.jstor.org/stable/pdf/1512051.pdf?refreqid=excelsior:d3d55c66b3b22e2aecfa65a242eec270
2
|
Monday, 9 October 2017
OUGD401 - Study Task 1 - Exploring the Topic
OUGD401 -
Exploring the Topic
Typography
and Type Design
These examples of typography design are by Paul Rand and
David Carson. Rand manages to compose the text in a playful and unconventional
manner while also visually communicating the message well. Carson creates an
intriguing collage like composition with purely just type, doing what he does best;
pushing the boundaries of how type is used visually and compositionally.
Advertising
and Public Awareness
Advertising and public awareness is very much about
conceiving an effective way of visually communicating a product or message. The
idea of effective communication being more important than pure aesthetic value
is something to be considered with public awareness, the "Meet
Graham" anti drunk - driving advertising campaign is a good example of
this; I think it serves its function perfectly by using shock tactics to
communicate its message to a much larger target audience. The stamp
anti-smoking campaign is an innovative solution to communicating its message to
as large of an amount of people as possible as well because stamps are
something which the majority of people encounter every day.
Branding
and Logo Design
Branding and Logo Design is the act of creating an identity
for a company, product or service. Successful branding will not only positively
represent a business but also appeal to their target audience. I think Fed Ex's
logo is a great example of this; its legible, bright and eye catching, and it
also has an image of an arrow made from the negative space of the e and x which
some argue is a little subliminal message, hinting at its speed and efficiency.
Google's 2015 logo update is a fantastic
example of a company updating and modernizing their image; their tailor made
'Product Sans' font and more subtle colours give the company a clean, simple
and modern vibe.
Editorial
Design
Design for
Screen
Design for screen is becoming increasingly relevant as we
descend further into the digital age. Be it websites or user interfaces, when
designing for screen, you have to consider logical ways of laying out
information and simple ways of navigating technology, all the while trying to
make it visually compelling. The Tate website effectively lays out information
and increases its aesthetic with images of its artwork, while the Pretty Green
clothing brands website displays stylised images and design to enhance the
visual experience of using the site.
Printmaking
With advances in technology making the capabilities of design
practically limitless, printmaking is still standing the test of time as the a
classic method of image making. Be it screen printing or letterpress, printed
design is generally quite stylised and looks especially good when creating
posters or album covers. Hatch Show Print is a Nashville print shop who've been
making posters for local music events since the 19th century, to this day they
still use the same methods of printing which gives their posters a retro feel
which I think works very well. Victor Moscoso's psychedelic screen prints from
the 70's are vibrant, dynamic and very stylised.
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