Intriguing Concept
The album cover for XTC’s GO 2 is almost like anti-design, its self aware about the consumer process of buying a record and how bold and eye catching cover designs influence that and it literally tells the reader, however by doing so, creates a captivating cover that you want to keep reading.
Controversy
This is the cover for Lovedrive by Scorpions, when it was released, people called the cover art crude and unnecessary, however by doing so, this controversy sparked conversation, and ultimately increased sales, purely because more people heard about it then they would have otherwise.
Hidden Messages - Production Value
The packaging for the vinyl release of David Bowies Blackstar contained various hidden messages and secrets. Shining a uv light, heating or putting some areas in water revealed these hidden messages. People become so excited about finding these messages that it boosted the sales of the vinyl record.
Branding Techniques
A charismatic brand is brand that has become so popular and so engrained in our culture that it becomes irreplaceable to consumers. Examples of brands like these include Disney, nike and coca cola. Their logos and visual identity are instantly recognisable and iconic. It’s the same for some iconic musical acts, their music has no substitute and their logomarks are iconic. Similarly, some musical acts have employed branding esque tactics to aid the consumption of their music, for example iron maiden’s cover artworks always utilise the same logotype and their mascot character illustrated in a similar style, visually assuring consumers of their music.
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