One example of how graphic design can aid the consumption of music is in advertisement when it gives the music exposure, therefore increasing the amount of people who know about the album and subsequently the amount of people who listen to it. I read an article about how in 1967, Jac Holtzman, head of Elektra Records, was driving down the Sunset Strip and had the idea to advertise bands on the massive billboards; there was such a high volume of traffic that it would undoubtedly reach a vast amount of people. Soon this location become a hub for massive billboards adverting musicians, and the record companies and designers started creating more experimental and eye catching designs, stretching out of the standard dimensions of a billboard. Bruce Springsteen actually spray-painted on his his own billboard which led to a lot of publicity about it.
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